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Seattle is known for its rich musical culture and heritage. Major musical influences such as Nirvana, Pearl Jam, Jimi Hendrix and Macklemore to name just a few.
And now with Singapore Airlines’ first non-stop flight from Singapore to Seattle, the city sounds even better.
Together with creative agency TBWA\Singapore, Singapore Airlines created and conceived a campaign to celebrate the Airline's first non-stop Singapore to Seattle route with the release of a new music track featuring ambient sounds from the Airbus A350.
The track is part of a creative collaboration with the Seattle-based upcoming superstar DJ, music producer, and multi-instrumentalist Chong the Nomad (aka Alda Agustiano) to launch the campaign titled ‘Seattle Sounds Even Better Now’.
To create the campaign, Chong transformed the Airbus A350 into a musical instrument. Chong – who is famed for her tech-infused musical creations, often with recordings of unusual sounds – sampled the entire aircraft to compose the authentic, distinctive track titled
Non-Stop.
Like so many others, this came like a bolt out of the blue and, even though it's well before payday, I had to have this astonishing album on vinyl to prove it exists. The feel of the tunes makes me feel like the Impressions do, Curtis Mayfield, the big spaces and instinctive horns and stuff drifting in and out. Great grooves and I can see lots of ghosts nodding along to this with big smiles on their faces. At last! Anthony Cottrell
Lost track of these guys for a couple years, then saw the Tiny Desk concert come up in my feed. I've had the album on loop on Spotify since Friday.
This song in particular has been stuck in my head all afternoon. quiksilv26